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Head of Platform Delivery

Been at 2buy2 for over 4 years


Since joining 2buy2 in 2021, I have been passionately leading the Platform Delivery, along with heading the Marketing, Operations, IT, and Digital Experience teams.

With over 20 years of experience in the tech and marketing sectors, I am a geek at heart and thrive on the dynamic nature of technology. My career has always been driven by a deep desire to solve problems for clients, delving into the intricate ways technology can bring solutions to the forefront.

One of my core beliefs is in the power of potential—helping individuals and teams reach their full capabilities. This belief has been the cornerstone of my approach to leadership and collaboration. Every day, I am motivated by the challenges we face and the innovative solutions we create, ensuring that our clients receive the best possible service and experience. At 2buy2, I am committed to fostering an environment where creativity meets technology, and where every team member feels empowered to contribute their best.

What do you like about working at 2buy2?

I love turning up every day and working with the fantastic and talented people at 2buy2. There are always challenges and solutions waiting to be found.

How are you changing the world for our clients?

In my role, I am dedicated to creating a transformative impact for our clients. This begins with establishing a nurturing and dynamic environment where our team members are empowered and equipped with the necessary tools to excel in their respective areas of expertise. By fostering such a workspace, we ensure that our team can deliver exceptional service to our clients consistently.

The second aspect of our approach, which naturally extends from the first, revolves around our commitment to providing unparalleled service to our clients. This dedication is not just about meeting their immediate needs; it’s about understanding and aligning with their missions, enabling them to impact their spheres of influence significantly. In essence, we strive to be more than a service provider; we aim to be a catalyst that enables our clients to excel and make a meaningful difference in the world.

What's the most important 2buy2 value and why?

2buy2 upholds a set of values that are integral to our operations and ethos, each holding its unique importance. However, the value that resonates most profoundly with me is ‘Add Value.’ This principle is a guiding force in all aspects of my work, whether it’s while crafting a line of code, engaging in team collaborations, or interacting with our clients.

The concept of ‘adding value’ is central to my professional philosophy. It’s about enriching every task, conversation, and project with quality and significance. Whether it’s contributing innovative ideas, enhancing the efficiency of a process, or simply ensuring that our clients and team members feel heard and supported, my aim is to make a positive and meaningful impact daily.

In doing so, not only do I adhere to one of our core values, but I also find personal fulfilment. Being able to contribute in this way, even in the smallest measures, is what truly makes my role at 2buy2 rewarding and gratifying.

What are your interests?

My passions are diverse and deeply rooted in both my personal and professional life. At the forefront is my faith in Jesus, which guides my principles and decisions. In the realm of my professional interests, I am deeply passionate about technology and marketing. These fields constantly evolve and challenge me to stay innovative and adaptive, providing a never-ending landscape of learning and growth.

Outside of work, I find immense joy and exhilaration in quad biking and surfing.

Additionally, solving problems is an intrinsic part of who I am.

Your favourite quote:

In theory, theory and practice are the same. In practice, they are not

What would you never do?

Darren would never..... 

ride a horse!